楽天グループ株式会社：1027869 Principle Product Manager – Marketing Cloud Platform Department (MCPD)

会社名

楽天グループ株式会社

会社概要

未来を信じ、より良い明日を創っていく。
イノベーションを通じて、人々と社会をエンパワーメントする。私たちは、そんな想いを大切に世界の人々に喜びと楽しさを届けます。
楽天は、E コマース、FinTech、デジタルコンテンツ、通信など、70 を超えるサービスを展開し、世界10 億以上のユーザーに利用されています。
これら様々なサービスを、楽天会員を中心としたメンバーシップを軸に有機的に結び付け、他にはない独自の「楽天エコシステム」を形成しています。ダイバーシティ推進は、楽天にとって最優先の企業戦略のひとつです。従業員の出身は70カ国・地域以上。世界中からユニークで多様な文化的背景や視点を持つ優秀な人材が集まり、イノベーションの原動力になっています。社内カフェテリアにはベジタリアン、ハラル対応のメニューを用意。礼拝所（Prayer room）もあります。
また、仕事と育児の両立支援や、障がい者雇用・活躍促進も積極的に推進。社内のLGBT（※1）当事者やアライ（※2）に対して、情報共有やサポート体制の強化も進めています。誰もが自分らしく力を最大限発揮して働ける。それが楽天のダイバーシティです。

70を超えるサービスを提供し、世界30カ国にサービス展開拠点を持ち、従業員の出身国・地域数は100を超え、オープンポジション制度を活用して多様なキャリアを描くことができる点も魅力です。
フレックスタイム制度、事情に応じたリモートワークの活用が可能です。本社には託児所やフィットネスジム、三食無料で利用可能なカフェテリアが併設されるなど、社員を支える環境が整備されています。

ポジション

1027869 Principle Product Manager - Marketing Cloud Platform Department (MCPD)

仕事内容

Department Overview
Rakuten Marketing Cloud Platform Department’s mission is to lead Rakuten’s marketing related products strategy, execute product development and implementation. We empower Rakuten internal marketing teams by building engaging, respectful, and cost-efficient marketing platforms that put our customers at the center. Our main advantage comes from our ability to leverage the Rakuten Ecosystem. We provide marketing solutions such as marketing campaign management, multichannel communication, and personalization.

Position Details
Strategic Leadership & Vision:
- Define and champion the product vision, strategy, and roadmap for our marketing suite, with a strong focus on competitive differentiation and market leadership.
- Conduct in-depth competitive analysis to identify product gaps, opportunities, and strategic advantages.

Product Planning & Execution:
- Lead the product planning process, translating market insights and competitive intelligence into actionable product specifications, user stories, and detailed requirements.
- Prioritize and manage the product backlog, ensuring alignment with business objectives, customer needs, and competitive pressures.
- Drive the entire product lifecycle from ideation to launch, iteration, and eventual sunsetting, with a focus on continuous improvement and optimization.

Stakeholder Management & Collaboration:
- Effectively communicate the product vision, strategy, and roadmap to key stakeholders, including executives, engineering, design, marketing, sales, and customer support.
- Build strong relationships with cross-functional teams to ensure seamless collaboration and alignment throughout the product development process.
- Navigate complex organizational structures and effectively influence decision-making at all levels.

Market & Customer Focus:
- Conduct thorough market research, competitive analysis, and customer interviews to identify unmet needs and emerging opportunities.
- Develop a deep understanding of our target audience and their evolving needs.
- Translate customer feedback and market insights into actionable product improvements and new feature development.

Financial Acumen & Business Impact:
- Develop a strong understanding of the product P&L and identify opportunities to drive revenue growth, improve profitability, and optimize costs.
- Strong passion for business growth, being customer and data driven, and “Get Things Done” mind set.
- Track key product metrics and analyze performance data to identify areas for improvement and optimization.
- Make data-driven decisions and recommendations to maximize the business impact of the product.

Mentorship & Guidance:
- Serve as a subject matter expert and mentor to other product managers, providing guidance and support on product strategy, planning, and execution.
- Share best practices and contribute to the overall growth and development of the product management team.

求める経験・スキル

Mandatory Qualifications:
- 10+ years of experience in product management, with a strong focus on marketing technology (MarTech).
- Proven track record of success in a startup or mid-sized company environment.
- Experience working in an enterprise environment, with a strong understanding of enterprise sales cycles and customer needs.
- Deep understanding of the marketing technology landscape, including AI, marketing automation, CRM, analytics, personalization, and advertising technologies.
- Experience with platforms such as Salesforce Marketing Cloud, Adobe Marketing Cloud, Braze, or similar enterprise-grade solutions.
- Ability to think strategically and develop a clear product vision and roadmap.
- Strong analytical and problem-solving skills, with the ability to identify key insights and opportunities.
- Ability to effectively communicate with both technical and non-technical audiences.
- Proven ability to build strong relationships with cross-functional teams.
- Ability to work effectively with engineering teams to deliver high-quality products on time and within budget.
- Strong understanding of financial metrics, including revenue, cost, and profit.
- Ability to analyze financial data and make data-driven decisions.
- Business-level proficiency in Japanese (JLPT N2 or higher preferred).
- Exceptional research and analytical skills to conduct in-depth product analysis.